The new culture of today’s people were the fast communication and sharing of information. This culture of having a smartphone to keep up with trends and situations around the world has become a normal behavior for humans. Accessing the Internet is as simple as having electronic devices such as smartphones and Internet connections that make human life easy and convenient.
However, in this aspect there are advantages and disadvantages. Most humans live with smartphones, thinking it is worthwhile and not in vain because of its speed, but the disadvantage of having easy access to the Internet is that its rapid response opens the way for cyber-crime. Although people are aware of the risks of using the Internet or social networks, people still accept that it has become an indispensable factor in life. In daily life, people use the Internet or surf the cyber-world from bed to wake up in the morning, and this is the lifestyle of modern people. People believe that keeping up to date with cyberspace is the right thing to do. If it doesn’t do that, it shows an old-fashioned (not trendy). Even if some of the information is simply an unreliable narrative or a coincidence that should not be thought too much about it. News sources on the Internet are like competing to update information. Each web page contains news, society, sports, fashion, music, and other trends. These things make news eaters and the social world want to keep up with updates, and it becomes Race & Cyberspace.
Cyberspace is a concept that describes interconnected digital technology. Given such a definitive meaning, you can imagine ‘space is space / ground’ and ‘cyber is internet / digital technology’. Therefore, the two terms may be interpreted when combined: ‘Cyberspace is the free space here, or the space created electronically, to communicate with each other around the world, such as electronic mail.’ This idiom made aware of the spread of the Internet. Back to nowadays, technology strategists and experts often describe the boundaries of the technology environment as they stand for interdependent information technology infrastructure networks. On the other hand, some people view cyberspace as the only environment in which computer networks are communicated. Most recently, it has an effect today as the use of the Internet and digital communication has grown significantly, enabling the term cyberspace to represent new ideas and phenomena that are emerging. (Strate & Lance, 1999, pp. 382–83).
Cyberspace as a social experience, individuals can interact, exchange ideas, share information, social support, business, media, art, games, political participation, and more using this global network. Cyberspace has become a common practice for people to describe things related to the internet and various internet cultures. In cyberspace, it is believed that a shared code of conduct is mutually beneficial for everyone to follow, known as cyber-ethics. Many views the right to privacy as the most important to cyber-ethics, even though cyber-ethics play a role in such moral responsibility, especially when opinions are related to different social experiences. A lot of things vary with the times, although the United States government recognizes that interconnected information technology and interdependent information technology infrastructure networks that work through this medium are part of the nation’s critical infrastructure. U.S. And it’s the influence of cyberspace that changes people’s lifestyles, even at risk.
Chip Morningstar and F. Randall Farmer argued that cyberspace was determined by social interactions involved rather than technical implementation. In their view, they want to convey that the cyber world is an additional channel of communication between real people into the space system, the Internet, the network. A key feature of cyberspace is that it has an environment made up of many participants with the ability to influence and influence each other. They derive this idea by observing that people seek richness, complexity and depth within the virtual world. This may be true from the fact that nowadays e-commerce business is very hot in the business world, it is related to Race & Cyberspace (Chip & F. Randall, 2003, pp. 664-667).
Let’s find neat things that definition near with ‘Cyberspace’. That is Web page from Media & Society, All things media studies, society, the world. This website is fueled by posts by students of the Faculty of Journalism and Mass Communication (BJM) at Thammasat University, Bangkok, Thailand. Mediaandsociety.org is able to cater to almost all the upcoming content awareness needs. Web pages that focus on posting various content in order to encourage followers to receive comprehensive information. Visitors to the web page can choose to view them according to their personal interests, be it social, fashion, music, singers, entertainment, news, politics, forum boards, or letters. These are all due to the need of web page creators to allow people to follow the news on the Internet in real time. At the same time, it is interesting to note how this variety of content is confusing and poses a risk to web page visitors. On the other hand, the difference is that various content is posted solely on demand, without any hidden facts.
In the view of a risk educator, easy cybersecurity can lead to identity theft as well. The variety of content that appears on webpages like Mediaandsociety.org is also very risky because accepting comments requires promotion and advertising. Note that such webpages must be well supervised, otherwise data theft will occur. The more webpages leave opportunities for data owners, the more easily they create hacking opportunities. This is just a commentary on the negative aspects of the web page, many of the contents are hidden within them.
‘The global economy in the digital age generates a wealth of content, including a battle for ideas and market share. It is no longer a local situation, as our worlds are rapidly linked together. Marketing competitors may not be street vendors, but they are longer urban or international stores, where competitors from the other side of the world can steal our ideas as well’
When analyzed in the marketing angle that comes with cyberspace, the race of content promoters appears more on cyberspace due to the leapfrog development of technology. This is another reason why webpages try to display comprehensive information within a single web address. This may be related to business and network expansion, which can use the Internet as a medium to expand business opportunities. Business benefits may be greater if investors view race as normal and necessary for expanding their business using technology. Today’s e-commerce business is especially growing because people see it as convenient and of course the main factor in building a business is cyberspace. Mediaandsociety.org may not be a web for direct business interests, but its content and discussion networks are primarily aimed at providing information to the audience. As a result, it is also indirectly related to advertising promotion.
Race on cyberspace, full of content and mistakes. Digital content marketers should know that compelling content should be measured by the number of clicks or sales achieved. But the danger is content that may promote prejudice or false beliefs. And after that, the system will link to people who are likely to like this kind of content in order to promote their ideas again. And the bad problem is that digital media can serve these contents instantly in Realtime without having to cost as much as traditional media. It can be personalized or created to fulfill individual (false) beliefs and expand into a large number of ways. Hence, human bias as a source of false information becomes the first challenge faced by cyberspace.
Nowadays, cyberspace is much more accessible to people by simply accessing the Internet and connecting people and society to another world in the Internet space. It may be said that accessing cyberspace is an Internet connection such as sending e-mail. But nowadays, it’s not just about sending and receiving e-mail, it can connect everything of people’s lives together, or “one transaction on the web”. But as more and more people come together in these areas that are easily accessible to everyone, it becomes more at risk. And what’s more, it is that people make it a competitive area by spreading information on the media. Perception of information is normal human behavior, but if it is perceived too much without deliberation, cyberspace becomes a dangerous area. (Part of the race to promote the content, which is beyond reality on the website) More importantly, cyberspace can become a competitive area of self-gain. To be aware of information from cyber, it is imperative to use judgment. Recognizing the disadvantage and learning to use technology is essential for everyone who wants to have access to cyberspace.
In conclusion, Cyber is just a broad database created by the imaginations of creators who want to narrow the world. If the user aims for victory and exploitation, it can turn the cyber world into demons. Identity theft is very close to the development of technology, the most important thing is to learn to improve the way of life, to follow smart technology.
Strate, Lance (1999). ‘The varieties of cyberspace : Problems in definition and delimitation’. Western Journal of Communication. 63 (3): 382–83. doi:10.1080/10570319909374648.Cyberspace available https://www.lexico.com/en/definition/cyberspace
Steiger, Stefan; Harnisch, Sebastian; Zettl, Kerstin; Lohmann, Johannes (2018-01-02). “Conceptualising conflicts in cyberspace”. Journal of Cyber Policy. 3 (1): 77–95. doi:10.1080/23738871.2018.1453526. ISSN 2373-8871.
Richard A. Spinello, “Cyberethics: Morality and Law in Cyberspace” United States. President. (2003). The national strategy to secure cyberspace. White House.
Morningstar, Chip and F. Randall Farmer. The Lessons of Lucasfilm’s Habitat. The New Media Reader. Ed. Wardrip-Fruin and Nick Montfort: The MIT Press, 2003. 664-667.