Pop-culture is one of the most important thing impact how media changing in each era. Once we are going to identify which is the pop-cultural it is important to know where those culture come from in order to target the audiences. So we have to put people in group or ” STEREOTYPE “, it is be life about particular category of people. It is an expectation that people might have about every person of particular group. How do social media and trends shape and change people lifestyles? Nowadays, social media are gaining a lot of attention as million of users it as a tool to communicate, share and exchange information and ideas. Now we are going to critics the specific case of TV reality show that become so famous through several year among the media industrial fields.

The Kardashians family is the most famous Hollywood family with a reality TV show called, “Keeping Up With Kardashian” it is became a pop culture phenomenon. It is the reality show from western side which is including the popular celebrities : Kris Jenner, Caitlyn Jenner, Kourtney Kardashian, Kim Kardashian West, Khloe Kardashian, Rob Kardashian, Kendall Jenner, Kylie Jenner, and Scott Disick. The show focuses on the personal and professional lives of the Kardashian. Moreover, This show has been critically panned since its premiere. It is often criticized for the high degree of emphasis on the famous for being famous concept. But several critics also noted that shows is lack of knowledge and useful content. Therefore, it is interested to pursue the real content of the show and since the show known as a pop-culture in current mass media. So I really want to critics about how it is become famous and well-known through the audiences around the world.

The key to make this reality gain more audiences

The Kardashian fans are addicted because the show provides them with opportunities to connect with the Kardashian family up close. The show also provides fans with insight dramatic, personal conversations between the family and highs and lows of being in the limelight of each member. Through the show, they learn the characteristics of each sisters and their different lifestyle. To broadcast the media content the most crucial things that should focus on is the audiences. Once we using the mass media to convey our information the mass audiences will occur. In mass media is becoming more competitive than ever to attract more audiences in different ways and sty profitable. The idea of creating a reality series originated in 2006 when Kris Jenner showed an interest in appearing on television show together with her family. Since the show was released in cable TV. The reality series centers around the member of The Kardashian-Jenner blend family. So, by this content they provided the character that make people feel more closer to their real lives because everybody have family thus it is easy to make people more understand and get closer to how the show want audiences feel. In simply understand, Is that audiences images themselves to be like the resented thing in media. Sometimes can make comparison between characters and their own behavior.

As the show provides the luxury life-style and famous personality which are a basically things that most people want and need. So, I think that use the most accept of audiences theory is ” Gratification theory ” to adapt the show because the audience use the media to fulfill needs and motivations for example, To entertainment, relaxation, personal identity, surveillance, and etc. In this theory, the media influencer and content are very important because audience aspect of this type of gratification is known as value reinforcement.

How The Kardashian become a pop-culture icon?

Cultural activities or commercial products reflecting, suited to, or amid at the tastes of the general mass of people. During the show all the cast always showing up with the products their usually use or wear in everyday lives so by this tied in, people who watch this show may following the stuffs those characters using. According to the sentences I mention above, Once the audiences consume the spectacle people want to be like those celebrities in the show. By this reason, all the casts in this reality show eventually became a pop-culture icon ; A person or things regarded as a symbol of a belief, nation, community, or cultural movement. Plus, The Kardashian became a pop-culture icon It refer to a ” Glue ” that holds the audiences all together; The common set of object, Characters, people, that connect people and express what within society of life-style. The Western Style has represented through this show because this reality were held in LA where most celebrities lives. Therefore, once the show going viral and broadcast over the world. It is kind of the way of western lifestyle were represented. However, It is just a spectacle that have been set up before the show start. This is led us to the postmodernist era of the media style.

How the show related to ‘The Postmodern Media’

This scenario relates to the concept of Postmodernism. In general, the mass media and popular culture are the driving forces that guide the society and how people interact with their environment. They are all representations of reality, suggests that popular and media images increasingly dominate our sense of reality. Keeping up with the Kardashian reality show has represented us as a Postmodern media style which all judgement or value are merely taste. Simply understand to this show we can refer it as a ‘Hyperreality’ is the distinction between media and reality has collapsed. Now we live in a world defined by images and representations. Even the show are FAKE but it does not matter because everybody having fun. So, the spectacle that presented through those celebrities kind of social relationship between people that is mediated by images. The idea of postmodern style is all the ideas of the truth are just competing claims or discourses and what we believe to be the truth at any point is merely the winning discourse. It’s playing with our idea of what an advert should be.

How The Kardashians Influence Society?

Keeping Up with Kardashians first aired in the U.S.A In the digital age of reality TV, It is simply for the people to consume the media and especially the popular reality show like this family which is very famous in this era. By the life-style that is the dream of many people, The enduring show impact on fashion, beauty, and also the several way pf their lives.

  • Fashion Style

Latex dresses, chunky trainers, barely-there scandals, underwear as outerwear, heeled flip-flops, cycling shorts, bodysuits. The Kardashian-Jenner influence has become ingrained into the fabric of the fashion industry; their most enduring contribution, however, is undoubtedly the rise of athleisure. According to all the member of this famous family one thing is certain that whatever medium they focus on, their will remain firmly in the spotlight. Because if there’s one thing Kardashian-Jenner women know how to do well, it’s evolve with the times.

Kim’s Contouring

  • Beauties

Contouring wasn’t’t nearly as popular until the Kardashian came around. Sure, people knew what it was. While Kardashian have been doing it for a while, there are now changing it up as evidenced from a moment back in 2016 during Paris Fashion week. Kim’s more natural look appeared like she didn’t even have any makeup on, but she didn’t look any less glamorous.

  • Shopping Insanity

Celebrities wear clothes all the time that people want. Once someone sees a Kardashian wearing it, they want it for themselves.

  • Selfie Style

These day, it isn’t totally out of place to see someone in public randomly taking selfies. Just look at how much likes the Kardashians’ selfies generate.

  • Plastic Surgery

Big Lips and Big Butts, they claims that butts have given women freedom to embrace curves and whatever shape they were born with. But in fact that it places unrealistic expectations on women and their bodies now to have enormous booties. In turn, some men place make it popular. They’re known for accentuating parts of their bodies to make look bigger. because people want to have lips like Kylie and big butt like Kim. A demand like this could only come from the Kardashians having such a major influence.

KEEPING UP WITH THE KARDASHIANS– Pictured: “Keeping Up with the Kardashians” Key Art — (Photo by: E! Entertainment)

However, there are more things this family has influences the way people lives and eventually be comes a popular culture because The Kardashian family has over million of follower each on their individual social media accounts. They have a lot of fan clubs who are very obsessed with them and want to know their every moves. Moreover, The celebrities provides us with false representations of life but because we spend our time watching this spectacle , they ultimately become the reality of our everyday lives. Somehow, people images themselves to be like the represented thing from the media and people do not care whether if it fake or not as long as they having fun and enjoy the show.

To sum up, social media are powerful tools that have big impact on people lifestyles in many difference ways it is depend on how people use or consume it. It is highly shape and change how each individuals view themselves and the world around them. By this the Kardashians family reality show clearly that these popular people can governing the media because every thing they do, every step they take become a trend that people choose follow. Postmodernism theory show how social media and popular culture are the factors that drive and guide how people in the society interact with their environment. Hyperreality theory give us the downside of how social media make people incapable of distinguishing between physical reality and virtual reality when consume change and shape people lifestyles.