NBA and the media

April 19, 2020 0 By Phuri Harn-amorn

Basketball and media? Are these things can link to each other? This blog will tell you about how basketball influences the media and how it links to each other. Firstly you should understand the Timeline of basketball and the history of it.
The history of basketball began with its invention in 1891 in Springfield, Massachusetts by Canadian physical education instructor James Naismith as a less injury-prone sport than football. Naismith was a 31-year old graduate student when he created the indoor sport to keep athletes indoors during the winters. At that time basketball was look like a camp game that could grab some teenager’s attention. However, most people looked at basketball like a mixed game between American football and soccer. So, it made basketball seem to be not popular at that time. In the 20th century games became established fairly quickly and grew very popular as the 20th century progressed, first in America and then in other parts of the world. After basketball became established in American colleges, the professional game followed. when it became popular in America there has some press in America that was interested to interact and made some news about it. Finally, basketball was being the number one sport in America and the American create the biggest national basketball league called The American National Basketball Association (NBA), established in 1946, grew to a multibillion-dollar enterprise by the end of the century, and basketball became an integral part of American culture.
When the NBA established, it became a big deal to the American high school and college basketball athletes because it the dream and goal for the basketball teenage athletes to get famous and competed for the next level in NBA. Not only the teenagers but also the press was interested in making a scoop or the news about the basketball athletes because it the most popular story that has many people who like to follow and interact with it.
If we compared the popularity between the beginning of NBA and European football league in the same period, the NBA was well known only in America but, not worldwide as a European football league. So the problem at that time was taking care of by the Commissioner. Any information that is very important about the improvement of the NBA is divide into 5 eras. And let see how each era improved and success in being well known and the improvement of the media of the NBA during each era

The first era ( Maurice Podoloff era)

Maurice Podoloff (1946–1963)


Maurice Podoloff was the first president of the NBA. He served from the league’s founding as the Basketball Association of America (BAA) in 1946 until 1947.
After the BAA signed several of the top names in the National Basketball League (NBL) into the league, Podoloff negotiated a merger between the two groups to form the National Basketball Association in 1949. As a lawyer with no previous basketball experience, Podoloff’s great organizational and administrative skills were later regarded as the key factor that kept the league alive in its often stormy formative years. In 17 years as president, Podoloff expanded the NBA to as many as 19 teams. He also briefly formed three divisions and scheduled 558 games. During his tenure, Podoloff introduced the collegiate draft in 1947 which gave a lot of opportunities for college basketball athletes and it also made a lot of attention for the press, and in 1954 instituted the 24-second shot clock created by Dan Biasone, owner of the Syracuse Nationals which quickened the pace of games, and took the NBA from a slow plodding game to a fast-paced sport. In 1954, Podoloff also increased national recognition of the game immensely by securing its first television contract. At that time TV was the most special media device which could promote the sport.

The second era (J. Walter Kennedy era)

James W. Kennedy (1963–1975)


As the golden time of Podoloff end the approachable J. Walter Kennedy became an iron-handed executive and let everyone know precisely where he stood on issues. Kennedy quickly exerted his authority, slapping Red Auerbach with a $500 fine for rowdy conduct during a pre-season 1963 game. At the time, it was the largest fine ever levied against a coach or player in the NBA. His title was changed to “commissioner” in 1967. The new commissioner came into the NBA when the league was struggling with only nine teams, no television contract, sagging attendance, and competition from the increasingly popular American Basketball Association. When Kennedy retired in 1975 as commissioner, the league had increased to 18 teams, landed a lucrative television contract and improved its financial standing considerably, experienced a 200 percent boost in income and attendance figures tripled during his tenure

The third era (Larry O’Brien era)

Larry O’Brien (1975–1984)


Larry O’Brien was appointed in 1975 by the National Basketball Association to serve nationally as its commissioner, where he directed the successful ABA–NBA merger. It brought the American Basketball Association into the NBA, negotiated television-broadcast agreements with CBS, and saw game attendance increase significantly. which made basketball became more well known by using the media at that time. However, his league was troubled by public relations issues through his tenure, especially after the merger. He was generally pushed by his staff into many of his decisions, most notably by his successor as NBA commissioner.

The fourth era (David Stern era)

David stern (1984–2014)

This era was the biggest change in the NBA. It had a lot of big bang during his era because he changed many things such as the athlete’s outfits, the athletes rule, and he also adds more teams in the NBA to increase more market. Moreover, The arrival of Michael Jordan, in particular, ushered in a new era of commercial bounty for the NBA. With him came his flair and talent for the game, and that brought in source contracts from Nike which helped to give the league even more national attention. Jordan and the two other premier basketball players of the 1980s, Larry Bird and Magic Johnson, took the game to new heights of popularity and profit. By 2004, Stern oversaw the NBA’s expansion from 10 to 30 franchises (since 1966), expansion into Canada, and televising games in countries around the world. Not only the Men basketball that Stern improved it but also he created the WNBA for the woman. And for the media of this era, The NBA now has eleven offices in cities outside the United States, is televised in 215 countries around the world in 43 languages. Which made people all around the world interested and followed this league.

The present era (Adam Silver era)

Adam Silver (2014–present)


The present era (Adam Silver era) he keeps continuing to bring the media to the NBA by making the NBA application for streaming the match on the multimedia devices, signing Nike for being the jersey NBA sponsor, creating the Facebook page, and let the press interact the vote in NBA all-star.
This is all the story of the media and NBA which always come together. Sport always be part of the media. What do you think about that?