Media addiction and it impact on economic

Media addiction and it impact on economic

May 5, 2020 0 By Natharika Pama

It is for sure that social media has and aims to redefine the economic environment. Social networking has always been used as a medium for contact and consumer interaction, but there is a massive change beyond this. Today’s customer spends up to nine hours a day online, social networking has proved to be the most successful route for companies to engage new markets on a global scale.

Digital media is now helping to boost the world economy by generating new opportunities, democratizing knowledge and bringing companies further outside their boundaries. Before social networking, advertisers needed to pay the high dollar on traditional online ads that would not have hit their target audiences. Today, companies own and crate their new media material, smashing the obstacle to enter the market.

While this social boom is recent, there is no evidence of a downturn. In reality, we’re at the height of what they call digital gold rush one generated around the globe as a magnitude of marketers and influences-take social networking to reach and connect customers more effective

Social Media creating jobs

Economy may be either positive or negative from an individual point of view. There must be a power that can overcome one economic process from the other. Social networking is the guiding power behind the global economy. Not just that the entire definition of internet marketing has evolved, it has also created millions of work opportunities.

With the rise of social networking, people have started to look at social media jobs.  Today, social media sites such as LinkedIn and Glassdoor are
great for job-seekers to find the previously inaccessible knowledge.


To equate resources that did not exist before the social network.
New workers are now allowed to post wages, bonuses, positive or negative encounters, etc., publicly, which is accessible to the public.

The rise of social media has prompted citizens to dream about creating their own social network firms and organizations. Instead of talking about certain market paths, people are contemplating starting dedicated social media organizations and websites. Apart from this, the rise of start-ups in social networking consultancy industry has been very popular these days, creating a huge amount of private sector jobs.

The influence of social networking and the abundance of user-generated content has helped to build greater openness in the job market. Professionals can discuss their perspectives with others, as well as their thoughts or other knowledge that may be of interest to a prospective work seeker. This openness has contributed to significant reforms in the job sector, such as fairer wages and more effective job hiring, lead to advancement in employees.

Social media has come a long way from the formative years of MySpace and Twitter, and will certainly continue to develop to satisfy the demands of increasing consumer bases and occupy unexplored areas. However, such improvements can not come on their own – the social media business is constantly in search of young, inspired programmers and engineers with new thoughts and perspectives.

Developing software is usually a modest profession, which provides a considerable opportunity for success. A brilliant concept, provided enough energy and attention, could make a tiny start-up but a massively successful social media.  At the very least, though, developers should be assured that their research renders the Internet a safer, more dynamic.

Digital marketers is also another choice of media career that could bright up your working experience. It concentrate on the crucial role of analyzing Internet patterns and use them to manipulate traffic to a web platform. As the impact of social media on culture has increased, more and more companies have realized the value of developing a online presence, and prospects for digital marketing are more prevalent than ever.

Social media work are likely to be fast-paced and demanding, but they may be very satisfying and monetarily , i f you realize what kind of place you’re searching for, social media might just be the root of your dream job.

Social Media & Companies

As social media first came to the attention of business people’s minds, everyone assumed it was just a cost-effective way to spread the news for the company because of the leanness of their budgets. The full value of social networking as a marketing medium has definitely not been understood at that stage. The willingness by business people at the moment to use social networking as a communication tool because social network didn’t cost a lot of money, so nobody had a lot of funds to spare.

Brands have seen significant changes in demand with improved accountability, consumer interaction and overall improvement in consumer behavior. The mindset of social networking has called for work creation that has never occurred before to cope with the social impacts on companies.

Social networking creatives have since become popular as an entirely new source of entertainers and reliable sources of product knowledge. People regard social network influences as a modern word of mouth, sometimes basing buying choices on their views. The position of social influences has only been a feasible job over the last five to ten years, but today they are a crucial part of the global brand strategy.

Upon its rise, social media has powered substantial global economic development by creating new markets and linking individuals, companies and businesses more effectively.

Promote Brand Globally

The internet has made it easier to communicate with others across the world, social networking has provided a incentive for citizens to continue to interact. The influence has reached through the fundamentals and enabled bands to cross boundaries and hit a worldwide market with a single advertisement.

Facebook, Twitter, Youtube, and every other social networking platform have an application that you can use on your devices. That is a major advantage to the economy, since millions of teens are utilizing these apps which they are earning money from this. Using the applications themselves does not bring value to the economy, but the fact that they are still developed brings more opportunities to people who are improving the economy.

According to “Hootsuite and We Are Social,” there are 3,028 billion social network users globally and 3 billion marketers that could connect and potentially market to as many people as they appeal to social networking for product reviews, research and motivation.

Brands could also cross promote content to meet consumers at different points of interaction, which is much more important as the position of social exchange continues to gain attention. Through social commerce, companies are selling directly via social networks, streamlining the process for consumers and enabling quick internet orders and purchases, eventually helping to put products to a bottom line.

Digital Payment

Due to technology advances, more people have been making
digital payments in their everyday lives across the globe.
A cashless future is no longer a dream, but a vision that can be realized and everybody is using it now.

Digital payment networks will quickly and affordably link entrepreneurs with banks, staff, suppliers and new customers for their products and services. This program will speed up company identification and payments for company licenses and permits by rising travel time and expenditures. Digital finance platforms will also enhance exposure to savings accounts and loans.

Numerous cases around the world illustrate how cashless transfers become economic engines. Bangladesh’s bKash, which facilitates mobile phone payments, has spurred development and boosted financial inclusion in that country. The advantage may not come from additional capital, but from a digital position in simplifying the cycle of sending and receiving payments. Sweden and South Korea have slowly shifted away from cash in economies.  (Cash purchases in Sweden accounted for fewer than 2% of the volume of payments in 2018, for example) The consequence was a declining underground market, a surge in online trade, and a dramatic decline in fraud.

Cash is still commonly used because it is simplicity. It is comprehensive, trustworthy. It does not require technology or any devices to pay, it also cannot be hacked or disrupted by power outage, or network error. Spending cash will not produce a data point that may be used for cross-selling purposes.

Payments with a card, device, or app, on the other hand, are translucent, tidy, and typically very easy. No trips to the ATM are needed, so there is no need to think about bringing significant sums of cash in public. There are no processing charges (although these benefits are more than balanced by payment fees charged by merchants and indirectly by customers).

Furthermore, as cards, applications and other digital tools make it easy to submit and receive money, they improve economic development and produce a broad variety of financial and non-financial benefits.