Have you ever wonder, how your sites can be found by the web search? Well, there is an algorithm or usually known as spiders. This algorithm constantly crawls the internet and clicks random links. Thus, Google, Yoo-hoo, Bing, or other search engines can find your new sites, when you create ones.
How does “Google search homepage” work?
How does Google search homepage rank all sites? Is it randomly ranked? or we have no choice but to buy ads to rank higher? Let me explain how does it work.
Basically, there are both google ads and organic search on the search results page.
Google ads (AdWords)
You can pay Google to advertise your sites. The advertising space is sold via an auction. In an auction, you have to bid or tell Google how much you willing to pay for each click, which is called cost per click (CPC) or pay per click (PPC).
Once you set your CPC, Google looks at two keys to determine where your ads will be ranked, which are maximum bid and quality score. It means that even though, you are the highest bid but your keywords are not relevant, you will not win the auction.
What is the quality score?
Quality score is a measurement to determine how relevant and useful your ads are to users. Such as keywords, links, etc.
How do google ads rank?
Ad Rank is calculated by CPC multiply by quality score. For example, your CPC bid is 2$ and your quality score is 20. Your ad rank is 40.
How much you have to pay?
Google will determine the amount you have to pay for the position you win by divided the Ad rank of the person below you by your quality score, then plus by 0.01$ [ (ad rank of the person below you/quality score)+0.01 ]. For example, the ad rank below you is 20, and your quality score is 15. The total amount you have to pay will be (20/15)+0.01$ = 1.34 $
By using AdWords, users get useful information, and Advertisers get the right target with the possible lowest price.
Organic search (natural search)
Organic search or natural search is a non-advertising part of the search results page. In this area, sites are ranked by an algorithm. To rank high on the organic raking part, SEO is needed.
What is SEO ?
SEO stands for Search Engine Optimization. It is the process of helping your site to rank higher on the search result page by adjusting your site, adding quality links, keywords, and using media mix.
A list of factors affecting search engine optimization.
there are two types of factors: “on-site” and “off-site”. On-site is what you do on your website, off-site is what you do on others.
Picture & headlines – headlines must relate to the content. Also, the featured image must be of high quality as well.
Keywords – The density of keywords is crucial. It should appear on title and headlines. Moreover, keywords must be relevant to the topic.
Content – fresh and unique content can effectively improve your rank. As well as, Word emphasis, such as bold, italics, underlines. Hence, update your site frequently!
Media mix – adding audios, videos, and images is a good option. Do not rely on just text. However, the quality of media, such as videos, or images is also crucial.
Age – the longer your sites are, the more trust you gain. That is because the Algorithm does not know you personally. Age means credibility.
site speed – improving site speed is the key. The faster, the better. This way, you can gain more organic audiences.
links – links are highly and widely recommended. For the algorithm, the link means trust. Others link you because they trust you. Thus, the more linked, the more trustworthy you gain. Also, make sure what you link to relates to your article.
However, There’s might not be exact factors that Google’s algorithm searches for, but there are some lists that you MUST NOT do…
Law and order
You have to believe and respect google’s law and order. Google is always developing and improving its algorithm to increase accuracy and to maximize its efficiency.
- Comment spamming – if you comment or written the same pattern for too many times, google counts as a comment spamming.
- cloaking – cloaking is when you have two versions of your site. The good one for google, the bad one, such as the gambling page, for users.
- duplicate content – Plagiarism is a prohibition. If the algorithm finds out that you copy other site’s content, you will be blocked.
- Hidden text – everyone knows, the keyword is a factor that will higher their ranks. Thus, you try to add it as much as possible. However, there’s a tricky. Some try to hide keywords behind images. DON’T DO IT!
Most importantly, know your user’s behaviors!
you have to know your users well. How they interact with your website. How long they spend on your page. To keep track on user’s behavior, you need these metrics.
Return to SERP rate – it is an average time that people click return button to SERP (search engine result page). A high Return to SERP rate can be referred as your information provided doesn’t fulfill the user’s need.
CTR (click through rate) – average of users who click some particular links which you put on your website. High CTR shows that users found your link helpful and useful.
Bounce rate – the ratio of people who click to your site and then jump right off. High average of Bounce rate does not always mean a negative sign. It can also mean that users have immediately found what they were looking for.
Time on site – average of time people spend on your website. The higher Time on site rate, the more effective your website appears to be.
Small few changes can make a big difference. However, it takes time to improve your rank. Frequently updated your site and content, freshness and uniqueness are crucial. Make sure your information provided is comprehensive and useful. Do not just rely on text, use different kinds of visual is a better idea.