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BTS (Korean: 방탄소년단), also known as the Bangtan Boys, is a South Korean boy band that officially debuted in 2013 with the concept music combination of pop and hip hop genre. The group consists of seven members: RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook. BTS has become one of the most popular and influential K-pop groups, with a massive fanbase known as the “ARMY.”

Pre-debut – BTS was formed in 2010, with RM being the first member to join and the company’s co-producer. The group was supposed to be a hip-hop group at first, but the concept was later changed to an idol group. Bang Si-hyuk (CEO of BigHit Entertainment) determined that today’s youth required “a hero who can lend them a shoulder to lean on, even without saying a single word,” and BTS was that hero. The lineup was finalized in 2012 with all seven members, and in the six months leading up to their official debut in 2013, BTS posted pre-debut songs and logs on YouTube and Soundcloud. That is the beginning of the BTS.

BTS member

jimin

Stage Name: Jimin (지민)

Full Name: Park Ji Min (박지민)

Position: Main Dancer, Lead Vocalist

Birthday: October 13, 1995

Zodiac Sign: Libra

Height: 174 cm (5’8.5″)

Weight: 58.6 kg (129 lbs)

Blood Type: A

MBTI Type: ESTP 

Representative Emoji: 🐣/🐥Instagram: @j.m

Stage Name: Jimin (지민)

jin

Stage Name: Jin (진)

Birth Name: Kim Seok Jin (김석진)

Position: Sub Vocalist, Visual

Birthday: December 4, 1992

Zodiac Sign: Sagittarius

Height: 179 cm (5’10.4″)

Weight: 61 kg (134 lbs)

Blood Type: O

MBTI Type: INTP

Representative Emoji: 🐹/🦙Instagram: @jin

jungkook

Stage Name: Jungkook (정국)

Full Name: Jeon Jung Kook (전정국)

Position: Main Vocalist, Lead Dancer, Sub Rapper, Center, Maknae

Birthday: September 1, 1997

Zodiac Sign: Virgo

Height: 179 cm (5’10”)

Weight: 71 kg (156 lbs)

Blood Type: A

MBTI Type: INTP-T 

Representative Emoji: 🐰

Instagram: @jungkook

suga

Stage Name: Suga (슈가)

Full Name: Min Yoon Gi (민윤기)

Position: Lead Rapper

Birthday: March 9, 1993

Zodiac Sign: Pisces

Height: 174 cm (5’8.5″)

Weight: 63 kg (138 lbs)

Blood Type: O

MBTI Type: ISTP 

Representative Emoji: 🐱Instagram: @agustd

J-hope

Stage Name: J-Hope (제이홉)

Full Name: Jung Ho Seok (정호석)

Position: Main Dancer, Sub Rapper, Sub Vocalist

Birthday: February 18, 1994

Zodiac Sign: Aquarius

Height: 177 cm (5’10”)

Weight: 65 kg (143 lbs)

Blood Type: A

MBTI Type: INFJ 

Representative Emoji: 🌞/🐿️Instagram: @uarmyhope

V

Stage Name: V (뷔)

Full Name: Kim Tae Hyung (김태형)

Position: Sub Vocalist, Visual

Birthday: December 30, 1995

Zodiac Sign: Capricorn

Height: 179 cm (5’10.4″)

Weight: 64 kg (141 lbs)

Blood Type: AB

MBTI Type: INFP-T

Representative Emoji: 🐻/🐯Instagram: @thv

RM

Stage Name: RM (아르엠)

Birth Name: Kim Nam Joon (김남준)

Position: Leader, Main Rapper

Birthday: September 12, 1994

Zodiac Sign: Virgo

Height: 181 cm (5’11”)

Weight: 76 kg (167 lbs)

Blood Type: A

MBTI Type: ENTP 

Representative Emoji: 🐨Instagram: @rkive

HOW BTS BECOME SUCESSFUL?

BTS became successful through a combination of factors, including their hard work, the uniqueness of their works, and innovative approach to promotion and engagement with fans. Here are some of the keys reasons why BTS has become such a successful K-pop group:

1 Strong Work Ethic

 BTS members are known for their rigorous intended training and work ethic. They spent years practicing singing, rapping, dancing and performing, the whole day long hours a day. This dedication has helped them develop their ability and skill to create high-quality music and performances which are idol requirements that are appreciated by fans around the world.

2 Unique Music

Music that BTS produced is known for their socially conscious lyrics, which are associated with a variety of issues such as mental health, self-love, and social commentary. They frequently use their music to express important social issues and to promote positive change in the world. Their music is a fusion of genres such as hip-hop, pop, and R&B, which has helped them stand out from the other K-pop bands.

3 Innovative Promotion and Engagement

BTS utilizes an innovative approach to promotion and engagement with fans. They have a strong presence on social media platforms such as Twitter, Instagram, Tiktok, and YouTube, where they share updates of their lifestyle and behind-the-scenes content, and interact with fans. They also frequently release new music albums and videos, which helps to keep in touch with the army and excited about their work.

4 Global Appeal

BTS has successfully expanded beyond the Korean market and has gained worldwide popularity. They have invested heavily in the international promotion of their music, including world touring and the release of songs in multiple languages(Korean, English, Japanese, and Chinese)Their music has resonated with fans from various cultures and backgrounds, contributing to their global appeal. I believe that their music can be understood without knowing what they say, so the language, even if it is in Korean, is no longer an issue for international fans.

5 Philanthropy

BTS has also been recognized for their philanthropic efforts, such as their collaboration with UNICEF to launch the “Love Myself” campaign, which aims to reduce the rate of violence against children and teenagers worldwide. They’ve also donated large sums of money to various charitable causes, including COVID-19 relief efforts, which have helped the group’s image and attract new fans. And even made people love and adore them more

6 Music Production

Hype entertainment has been known for its polished works and sophisticated sound, with high-quality production values and a diverse range of musical styles. K-pop songs often incorporate a blend of genres, including electronic dance music (EDM), hip-hop, R&B, and traditional Korean music.

All of these factors combine and be the main reason that made BTS become one of the most successful and popular boybands of the world.

Surprising #FAQ

BTS speech

At the MAMA2018 Awards, Jin stated that at the beginning of 2018, they considered disbanding the BTS because they had received a lot of pressure and difficult times that had a massive effect on their mental health. Fortunately, they were strong and loving enough to hold on to each member and put all of their efforts into their work, resulting in an excellent job that earned them the “BEST ARTIST OF THE YEAR” award.

Media platform

BTS utilize a variety of media platforms such as Youtube, Twitter, Facebook, Tiktok, Instagram, and Weverse in order to maximize the engagement of the media consumers and enlarge the market for more people to get access to BTS which leads to increasing popularity. two step flow communication also be applied in this media marketing as they use the big data to attracted more user from other group of comsumer from particular application.

What power K-pop has influence the world?

https://postkulture.com/editorial/article/k-pop-more-than-just-gangnam-style

Nowadays, the K-pop industry has evolved into a global phenomenon that influences people’s lifestyles and acts as a soft power, influencing both culture and the economy.

One of K-pop’s most notable effects has been the globalization of Korean culture. It represents Korean culture, including language, food, and fashion, and it contributes to the globalization of K-culture. It is an important cultural diplomacy tool that the Korean government values and supports because it attracts a large number of people interested in learning about Korean culture.

K-pop has also had a positive impact on the music industry, with its unique blend of catchy music, elaborate performances, and visually stunning music videos setting a new standard for pop music. K-pop artists have been recognized and inspired for their dedication, hard work, and innovative approach to music and performance, inspiring a new generation of artists and fans worldwide to put their all into their works.

From that point forward, the K-pop industry is one of the most influential economic factors that play an important role in cosmetics, clothes, fashion, food, and all types of products. 

#FAQ

According to the research in 2019, BTS was generating an approximated 3.9 billion dollars a year in economic value per year and 0.3% percent of the country’s total GDP and attracted 7% of the tourists that came to Korea. Which can be called the “ BTS effect”.

Do you think BTS should go for that nation’s military or not and what do you think will happen  if BTS joined the military?

More importantly, K-pop has also been a representative – raising awareness of social issues such as mental health, self-expression, self-love, and social commentary. The majority of K-pop artists use their music as a deliverer of the message that they want to deliver to the world aiming to promote society’s problems and inspire people to make the world a better place with a positive vibe.

Summary

Regardless of their dedication to their work and performance, production, and market strategy, what has made them really successful is that they all have a great mindset and heart that they put and express into their work that can be touched by people, and I believe that BTS is really worth with the word IDOL because for me IDOL is not only a visual, singer, and dancer but they are the people that can be a role module that inspires people passion how to live with a great mindset. being one of the reasons I adore BTS and created this blog post.

“Effort makes you. You will regret someday if you don’t do your best now. Don’t think it’s too late but keep working on it. It takes time, but there’s nothing that gets worse due to practicing. So practice. You may get depressed, but it’s evidence that you are doing good.”

Jungkook

Reference:

https://www.statista.com/chart/19854/companies-bts-share-of-south-korea-gdp/

https://www.soompi.com/article/1214399wpp/bts-wins-choice-international-artist-army-wins-choice-fandom-2018-teen-choice-awards

https://www.soompi.com/article/1214399wpp/bts-wins-choice-international-artist-army-wins-choice-fandom-2018-teen-choice-awards

https://en.wikipedia.org/wiki/BTS

https://youtu.be/lipmfoi-SUk