Athletes as influencers
What are athletes capable of outside the world of sports? According to The Wall Street Journal, tennis star Serena Williams and her fashion label S by Serena introduced a sequin jacket that could only be purchased through Instagram’s checkout function last month, and in the…
Why is Disney movie marketing more successful than Thai film marketing?
Have you remembered your childhood memories related to Disney films and animations? I’m quite sure that everyone grew up with Disney as I did either. At least, all of you might have toys or items from some Disney cartoon. I suppose that many Favorite Disney…
Is cashless society effective in Thailand?
As the technology has been develop and affect to human’s life, it also changes payment system. Digital payment become increasingly use in past decade which makes many people carrying less cash. The reason that more digital transaction increasingly is more people having smart phone. Now,…
How the new media forever changes sport leagues.
Just like all industry that undergone changes due to the arrival of modern media, the sport industry is one of the ones that has changes how its fans, players, or clubs interact with one another due to modern social media, whether its directly or indirectly….
How does new media affect the traditional media?
It is evidence that humanity has benefited from technological advancements from the past to the present. Several technologies have been invented recently, most notably the smartphone. As you have seen, at least one new smartphone version will be released every year. People frequently use smartphones…
PROS AND CONS OF METAVERSE
Metaverse, a highly notable media platform that has been recently publicized by Facebook, after rebranding itself to Meta, is now considered to be the future of the internet, due to its fascinating futuristic features and compelling characteristics. But what exactly is Metaverse and are they…
Get to know ”Virtual Influencers”
First of all, talking about virtual influencers. We know exactly that our world has changed and developed since the 1600s when everything was judged by a gun that we called “cowboy edged”. Until the 1760s when mankind discovered and created an amazing steam engine in…
How does “Twitter” change society?
When various technologies led to the proliferation of social media, Twitter rapidly became one of the most widely used platforms on the planet, it is being used more and more daily, and it has evolved into a free space where anyone can come and flexibly…
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