Thai Soft Power: Does it really exist?
An elephant-printed pants (Kang-Keng Chang), an inhaler (Ya-Dom), Thai Boxing (Muay Thai) or Thai fried noodle (Pad-Thai), play an important role as Thailand’s image and become popular things among tourists from all over the world for very long time. However, they have been recognized as…
The Path of Thai Advertisement in Media
Thai Advertising Milestone In Thailand, the first advertisement was broadcast in the Bangkok Recorder newspaper, Vol. 11, Volume 1, 1865. It was an advertisement for Dr.D.B. Bradley’s book and publishing business, which described products and services in detail. Compared with today’s advertising media, it could…
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