Disruptive innovation is defined as technology that is capable of disrupting an already established market by following a set of patterns. An innovation that is originally focused on a niche and with the passing of time achieves a good share of the market, overtaking the previous one.

For a technology to be considered disruptive it has to modify a habit or behavior and be accessible to the majority of the population. Many of them are closely related to the so-called professions of the future. So today, we are going to discuss one of the characteristics of the current disruptive technologies, Generative AI.

Generative AI, or Generative Artificial Intelligence, refers to a type of artificial intelligence (AI) that can create new content such as text, images, and code. This is done by giving machine learning models learned from large datasets of available content, the model then learns the format and structure of the data and uses it to create new content that is similar to the training data.

If we were to identify the key differences between Artificial Intelligence (AI) and Generative AI, we could say AI is a broad term that refers to any type of machine learning that can learn from data and use it to predict future data while Generative Ai is a subset of AI specifically designed to create new content.

which we are going to use Gamma.app as an example of Generative Ai. It is a presentation builder that helps users create presentations and websites. It has customizable templates and uses AI technology to create professional and engaging presentations from a simple description or draft of text. Gamma.app also allows users to create websites using AI technology. The platform has been designed to help users create presentations and websites quickly and efficiently without the need for technical skills.

How does it change / How is it disruptive technology?

1. Presentation 

When it comes to creating presentations, modern AI tools like Gamma are changing the game, offering a fresh approach to sharing information. These advanced platforms are far from ordinary, providing specialized features tailored to specific industries, such as data visualization for finance, 3D modeling for architects, and scientific data representation for researchers. But what truly makes them stand out is their interactive edge, allowing live polls, real-time audience engagement, and up-to-the-minute data updates. They’ve got you covered with customizable templates and content libraries for a swift path to polished presentations. What’s more, seamless data integration and industry-specific collaboration features mean that Gamma is opening the door to a new era of dynamic and collaborative presentation creation.

Automation and Efficiency

It automates tasks that used to eat up time and effort. When it comes to presentations, Gamma AI makes creating slides a breeze, saving you valuable time and ensuring information gets across effectively.

Data-Driven Content Creation

Gamma AI uses big data and smart algorithms to create content. It analyzes data and transforms it into engaging visuals and text. This results in tailored, data-driven presentations that fit your audience’s needs.

Personalization and Enhanced User Experience

Gamma AI, like other AI systems, excels in personalization. It can customize presentations to suit individual preferences, ensuring that the message resonates with the audience. By tailoring content to the viewer, AI-generated slides can enhance the user experience and engagement, disrupting the traditional one-size-fits-all approach.

 Predictive Intelligence

Gamma AI, predicts trends in content creation. It uses historical data to forecast what content will work best, making presentations more future-focused, meeting the audience’s needs before they even realize it.

2. Document 

The landscape of document generation has seen a profound transformation, chiefly driven by the emergence of technologies like Gamma AI. A shining example of this innovation is Gamma’s utilization of generative AI, a pioneering approach to automate content creation. Through this, Gamma has revolutionized the process of developing reports, articles, and publications, bringing with it tremendous time and resource savings.

This seismic shift has reverberated throughout the industry, effectively challenging the traditional role of human writers and researchers. With automation at the forefront, the need for manual content creation has been dramatically reduced, prompting a shift in how organizations approach document generation. Yet, this disruptive wave offers more than just efficiency gains; it presents an evolution in content quality. Generative AI ensures consistency and accuracy, eliminating common human errors and variations in tone and style. It’s a leap towards flawless, standardized content. 

However, this transformation is not without its complexities. The employment landscape faces questions about displacement, as the need for human content creators diminishes. Ethical considerations surrounding content authenticity also come to the fore, requiring rigorous management and control of these technologies in our increasingly document-centric society. As we explore this evolving terrain, we find that the rise of generative AI in document generation opens a world of possibilities, all while challenging us to navigate the ethical and societal implications it brings.

3. Webpage 

We can use this application to create a Webpage through a template. Webpage creation can disrupt the traditional method by automating or enhancing the process. Firstly, Automated Design could learning targeted through algorithms for generating web page.Including language context that people can understand and interpret by natural language and there are also appropriate language for kids. 

How to use it ?

 Getting started with Gamma AI with these tips 

1. Use Effective Prompts: Prompts are the building blocks of your presentation—the words with which you communicate with the AI tool. Hence, writing effective prompts helps you create a great presentation. The better your prompt, the better the results. Consequently, you should strive to provide Gamma with prompts that clearly depict the content you want in your slides. Context is also important, so you should try as much as possible to give some background information in order to get more accurate results. This can include your intended audience or the kind of tone you’ll be working with.
2. Select a Suitable Theme: Themes play a key role in the overall appearance of your presentation. The type of theme you choose will often depend on factors like the message you are trying to pass across or the brand design you want to portray.
3. Use Editing Tools: Now you have the first draft of your presentation, but your journey does not end there. Luckily for you, Gamma has some editing tools you can use to spruce things up a bit. However, you want to keep things minimal to avoid slideshow design mistakes in your work. First, you can decide to change the card templates, insert new cards or change the layout of existing cards.
4. Edit With AI: For editing, Gamma has another option—edit with AI. Here, you can simply use prompts to tell the AI what you want to do with each card, and it does it for you.

• How does it impact digital strategies 

A disruptive technology like the “Gamma.app” can significantly impact digital strategies by necessitating adjustments, opportunities, and considerations across various aspects of a business. Companies need to stay agile, innovative, and customer-centric to effectively incorporate such technologies into their digital strategies and stay competitive in the ever-evolving digital landscape. For example, in terms of Data analysis, Gamma.app can be used for analyzing vast amounts of data to improve business strategies and identify patterns and trends. In terms of customer support, it enhances customer experience by integrating Gamma’s chatbot capabilities to provide instant and personalized support. Lastly, in terms of manufacturing, optimize production processes with Gamma’s intelligent automation, resulting in increased productivity and cost savings.

To conclude, Generative AI is a powerful new technology that has the potential to revolutionize industries. As technology continues to develop It is likely to have a huge impact on the way we live and work.