Media industry & the social world (Promoting Ideal Lifestyles)

Media industry & the social world (Promoting Ideal Lifestyles)

April 14, 2019 0 By Kornkamol Sukontawit

Media industry & the social world (Promoting Ideal Lifestyles)

     With the today’s trend that the healthier is the better. Many social media accounts start to promote the healthy campaign to the followers by offering their healthy routine such as eating a clean food, cooking by themselves, exercising every day, counting calories, drinking a lot of water, no fast food ,and no soft drink. They also show the comparing pictures of themselves before and after doing this fit program. It totally grabs many people’s attention including the teenagers. Most teenagers who worry about their shapes and bodies begin to join this healthy routine because some of them just want to be skinny but some want to be fit or even have those muscles and abs.

Dadearrrr “no day off for exercise and diet” Instagram, 19February2019, https://www.instagram.com/dadearrrr/?hl=th

Dalyn.diet “It’s me Pia,left is before 57-58 kgs, right is now 43-44 kgs, I diet for 9 months lose 12 kgs and exercise next 2 months, total weight lose 15 kgs, next goals is to decrease fat and increase muscles. Keep going!” Instagram, 19February2019, https://www.instagram.com/dalyn.diet/?hl=th

Da.snb “Today’s dessert, currently I bored with food and don’t know what to cook, any recommendation for food?” Instagram, 18February2019, https://www.instagram.com/p/BuBTeGODmI7/

Nowadays, with all the healthy trends in the online society, teenagers tend to care more about themselves and their health. Some of these following factors have change their way of thinking, living, eating and exercising.

Influencers

In the past ten years, social media such as Facebook, Twitter, and YouTube etc. has influenced to people in this generation especially YouTube is one of the most effective median which is the factor for the receiver and producer.

Participatory culture can be apparently seen in this era because in the present there are various channels that people can communicate to each other. Many bloggers and vloggers launch their videos and blogs through the online platforms so the audience who interested in the same thing will participate in this group and channel. This create the online discussion in the online platform because people will discuss their perspective day by day it will change from the small group to the big community.

There are variety of online platform that gather the one who like in the same thing to this group.

This is one of the most renown youtubers in the world. His channel named “The Fitness Marshall” which is broadcast on Youtube. His channels are dancing work out which will produce the dance with the trendy musics. It is clearly that there are many discussion happening in the comments box.

@lauras_fit_to_live  “I know we all have days where we don’t want to workout, but does anyone else have days where they’d like to be in the gym all day?!” Instagram, February 16, 2019, https://www.instagram.com/p/Bt56fuDBemx/

This is another online way to gather the right target audience. This is the account of Laura who tries to lose her weight. She posted the clips , her diet routines,and comparing picture (Before VS After picture). This attract the people who want to lose weight to click the “follow” to her Instagram account because they not only follow her exercise routine but also ask the question with Laura about the way to lose weight.

From the examples above, influencers not only inspires people to being healthy but the influencers also lead the ways to the successful goal. There are both launch the clip or picture and they  interact with their followers by replying the comments, checking the number of like, seeing the feedback etc. The visual and sound from the technology makes attack people to watch. Influencers use the online media platforms to reach the audience as many as possible. This is the flourish era of online platform , it connect people together.

คนแปลงร่าง “การแปลงร่างได้อะไรมากกว่าหุ่นดี !! ชีวิตเปลี่ยน!! ติดตามสูตรลดน้ำหนัก “คนแปลงร่าง” ที่IG: Konplangrang” Facebook, February 12, 2019, https://www.facebook.com/konplangrang/

Furthermore, Facebook is another popular platform. This is Kon-Pleang-Rang (คนแปลงร่าง) which is a Facebook fan page. This is a page that encourage people to keep their body fit and healthy. The admin of this page provides the interview clip of the person who used to be fat but eventually he or she can lose weight. In the interview, the interviewee will depict the way to lose weight so this is another page that many Thai teenagers follow.

          In this online platform era, people tend to believe whatever they found in the social media easily as a two-step flow communication. When the influencers launch the message through the social media, there are many people decode the message in the different ways. This shows that even though the influencers try to convey whatever their contents are, sometimes the way that people recognize might be opposite from what the influencers expect because different people have their own perspectives. This could shape and mold other people idea to the variety of perception although people receive the exactly same message. Many bloggers suggest many ways to lose weight but it depends on the audience that how can the decode the message and evaluate whether this way is good or not. Obviously, from the fat burn pill review, many people still order and want to take their risk on the fat burn pills even though there are many news that launched the disadvantages of this kind of tablets widespreadly. There are many actors and actresses who create their own brands of fat burning tablets unfortunately many innocent people trust them from their reputation and review so they follow the advertisement. Mass media has influence people to trust in whatever they see, it changes the way people rely on therefore everyone should get ready from this intelligent mass media in this generation.

People observe the various ways to keep their body fit from different platforms. Someone might receive the knowledge from the right person so after they analyze it. They follow and convey the information to other people in the appropriate ways. No matter how hard they put their effort on something, they can’t convey the message in the exactly same words to other audience. As encoding and decoding theory, after people recognize the way to lose weight, they will not only follow the lead but also suggest other people to follow them. This can be said that whatever massages you receive, you should analyze whether it is true or not so whenever you tell other people, nobody will follow the wrong ways.

From the development of technology, there are various easy ways to keep your body fit!

     On Instagram, people who have knowledge about clean food and exercise. They will be a trainer on Instagram by create a page such as fit with chicken and trend online. They will send time table for exercise and eat. People who want to lose weight but don’t want to go outside, they will choose this program. The online trainer client  just have to follow the trainer when they order to do something such as exercise, follow the clip video or clean eating. This method is the most popular right now. From my experience, I hire the online trainer on Instagram whose name is Miss_cuny. She will send me a list of clean food that can eat and how to cook, for example I have to eat chicken breast 120 gram and rice 120 gram on workout day. Moreover, she sent exercise video to me to follow it. After I do this method, I feel that my fat lean than before and my routine was change. I have discipline about my routine life.

online fitness training by

https://www.instagram.com/miss_cuny/r
https://www.instagram.com/dadearrrr/
https://www.instagram.com/plaifana/
https://www.instagram.com/annex.active/

    In addition, online platform also has clean food to sell for convenience to buy. There are many store of clean food. For example, Pangfufu is the famous shop of clean snack which is sell snack called krong-krang. It is Thai snack and adapt the taste to many taste such as truffle, tom-yum-goong, Hawaiian, Italian pizza or wasabi. This shop is popular because Thai people like to eat snack and it also healthy. Moreover, on Instagram, you can easily search and find clean food just search Healthy food or clean food. It will show many shop to buy it. The shop of clean food has various kind of food consist of rice box, clean sausage or healthy drink. They have their own shop. So, customer can go and buy it at the store. The store will put a little detail on Instagram such as location, open and close time or promotion.

   Compare to the present world, A disruptive technology is one that displaces an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry. In the past, fitness or fittest start from the man who use body for gathering and hunting and survival. It lead to the exercise in the present by enhance the body system for fighting to opponent or protect themselves. From the beginning of the start of technology. When the people learn how it work or how to use. It can make people use life easier than the past by use the technology to adapt in the real life. So, online trainer is the part of this method by people who don’t like the society of fitness or gym, they can choose the online part.

   In summation, if you want to be healthy, just you stay at home you can find anything you want. You have to start from yourself.

Clead food shop

https://www.instagram.com/attalatphlu/

Interhouse shop&kitchen

https://www.instagram.com/interhouse_healthyshop/

Someone might want to take advantages from this trend

In this digital age, internet is the place where everything can be much easier. Anything could be done in one touch on your smartphone screen. Watching movies, chatting with friends, studying, shopping or even working out. The thing that has to focus on when you go online shopping are price and quality of each product, are their price appropriate and affordable. Some people don’t have enough time to exercise and prepare their own meal. Especially the one who works in the city. Therefore, some people might use this opportunity to start a business that will satisfy those consumer who wants to achieve their ideal lifestyle goals.

Variety of clean food restaurants and snack shops set the price higher than it is supposed to be to make consumers assume that the food is made of safe and non-chemical ingredients. Sometimes by adding transportation fee because shops are in the internet, they use this advantage to force customer to use their delivery service. The actual cost of vegetables are not that high. Some brand raise its value by adding high quality of packaging or by adding plastic spoon and fork, even attached salad dressing.

This is one of a reviews from www.wongnai.com / mentioned that the clean food that she ordered was not that worth for the price as she expected. With low quantity and a question was it really a 100% clean food because she saw some oil on the edge of plastic box.

Net idols also sell the fat burn tablet and claim that this pills help them lose their weight by posting the picture of product reviews. These people know what social wants in nowadays, they know that people want to be skinny, have a nice skin and want to be looking good. The way they make the product more trustworthy is by using famous celebrities as influencers to use, share and make a review for their brands.

Many online-training applications were operated in order to give convenience to customers. But some of them set up a paywall to make profit, for example, pay specific price per month to be a member and able to access their full cardio program. It is not wrong for you to pay some of your money to make yourself look good, but you need to be careful. Check the membership details, think about the price, find some trustworthy reviews. Make your payment worth.

Discuss about whether the teenagers want to be skinny or actual healthy?

      As media takes a major part of our daily life, it can makes us confused of wanting to be skinny or actual healthy. Many people follow celebrities or influencers they like on Instagram or Facebook, which they tend to post beautiful pictures of themselves. In addition, other media such as TV and commercial likely to represent more skinny pretty girls and masculine handsome boy. Teenagers may feel pressure to be perfect. This can ruin teen’s self-esteem and surely have consequences. Consuming too much of what’s on social media and keep comparing yourself with other not only lessen self confidence but also create poor body image.

Self-esteem and body image

Madison Riehle (2014)

Retrieved from  https://broadview.sacredsf.org/6731/features/perfection-pressures/

   There are many teenagers that are obsessed of being super skinny like their idols. With wrong believes and lack of knowledge can lead them to lose weight in a wrong way. There are many popular inappropriate way to slim down. One of the example is using weight loss drugs, which commonly found all over internet. Moreover, these drugs are usually cheap and also very easy to buy. No need for prescription. The drugs contain bunches of sedatives and other harmful chemicals. This can affect the teenagers’ physical and mental health.

   On the other hand, some teenagers who focuses on having fit body and study the proper way of keeping body in shape can actually gets the benefits from social media. There are many people who share their fitness tips through various ways such as blogs, Instagram, Facebook, and Youtube. Not only trainers and celebrities post about exercise advice but also, ordinary people who wants to share their workout routine as well. Moreover, there are also teenagers who doesn’t care whether they are slim or not. They only mind of being actual healthy. There are alternative ways of keeping yourself healthy rather than just eat clean foot and exercise regularly. For instance, meditating, enjoying your life, loving yourself. In order to get healthier emotionally and mentally, it is necessary to balance your living. Above all, social world can helps us to accomplish what we want, but it depends on us whether we choose the right method or not.

Conclusion   

      Nowadays, teenagers interested in healthy food more than the past due to social media, circumstance, society and their health. From the development of the media industry and social world, it is much more easy to keep your body fit. Currently, there are a great number of influencers, vloggers or bloggers who use social media as a platform to present themselves involve the healthy topic including post the dance workout videos on Youtube, show the clean food menus, teach how to calculate calories in each day, show their pictures of before and after doing the fit program, etc. It is also easy for the followers or media consumers to follow these healthy routines. They can do workout at home, cook the clean food to eat, avoid the unhealthy food and hire the online trainer if they want to. People can order the clean food from the online healthy food shop that also provide food delivery as well.

In this online platform era, people tends to believe whatever they found in the social media easily as a two-step flow communication. Obviously, from the fat burn pill review, many people still order and want to take their risk on the fat burn pills even though there are many news that launched the disadvantages of this kind of tablets widespreadly. There are many actors and actresses who create their own brands of fat burning tablets unfortunately many innocent people trust them from their reputation and review so they follow the advertisement. Mass media has influence people to trust in whatever they see, it changes the way people rely on therefore everyone should get ready from this intelligent mass media in this generation.

People observe the various ways to keep their body fit from different platforms. Someone might receive the knowledge from the right person so after they analyze it. They follow and convey the information to other people in the appropriate ways. No matter how hard they put their effort on something, they can’t convey the message in the exactly same words to other audience. As encoding and decoding theory, after people recognize the way to lose weight, they will not only follow the lead but also suggest other people to follow them. This can be said that whatever massages you receive, you should analyze whether it is true or not so whenever you tell other people, nobody will follow the wrong ways.

Disruptive technologies are playing an important role in the development of the media industry nowadays. It change the role of the media in the past and support the new era of media development that enhance the easier way for the human to do the healthy routine online including fitness exercise at home via watching workout video from Youtube or cook clean food by searching for the recipe online.

Although there are the advantage takers from this trend, people still keep continue their healthy life because it is good for their health. Some people avoid the advantage takers such as some clean restaurants offer clean food in higher price by cook themselves instead and also do not support the fat burn tablet from those net idols. Online celebrities actually sell the fat burn tablets according to the attached Instagram pictures and the review from Wongnai said that the clean restaurant’s food quantities are not worth the price as well.

Due to the infographic, most teenagers especially girls in high school are worry about their shape and body. Most of them want to have good shape or look skinny and afraid of being fat so they start to diet.

The reason that teenagers change their perspective and turn to care about their health more than the past are not only because the healthy trend on social media world are popular but also because the fit program are actually good for oneself and their health. By eating good food and exercising often actually can enhance people’s quality of life. Furthermore, it is possible that these “healthier is the better” trend will change in the future depends on people’s point of view during that period of time.